5 reasons to make a promotional video for the web
- More cost effective than TV advertising
- Engage your target audience more effectively
- Stand out from your competitors
- Higher audience retention
- Sell your products/services in glorious high definition
In this digital age that we live in it is rare to find a business that doesn't have an online presence of some sort. If you want to stand out from the crowd, a creative and engaging promotional video should be an essential feature of your home page. Show off your premises, products and of course your people in a high quality, engaging promo where moving pictures paint more than a thousand words!
Short and sweet is often the best approach and the ideal running time is between 1m 30s and 2 minutes, but should definitely be no longer than 3 minutes. You should be able to get across the key information about your business in this time, but If you have a lot to say then perhaps a series of shorter videos would be a more suitable option for you.
Below is an example of a promo I produced for FSL Aerospace, based in West London.