When creating a video maintaining good pace is, in my opinion, probably the most important goal for an editor, besides meeting a deadline! A major part of this is the style in which we edit our sequences. So, in this post I’ll be showing you 5 creative ways to edit footage in order to help keep an audience’s interest. Each of these techniques balances the modern with the tasteful, and for the most part, doesn’t take much time to implement.

Could any of your projects benefit from the following approaches?

Videos featuring interviews or ‘talking heads’ are very popular in the corporate sector, both for internal and external use. However, one problem that can occur with this format is that they can sometimes be viewed as a bit dull. If you’re going to invest in video, it works both in your favour and mine that the target audience finds them interesting!

So, how can video production techniques be used to make them less stuffy and help them stand out from the competition?

For the self employed 'when it rains, it pours', but sooner or later we will all face a drought. How might someone considering going freelance deal with the prospect of facing indefinite periods without work? Is there a trick to surviving down time or are all the professionals constantly living in fear?